Colors/Fonts

Brand Colors

Brands and colors are inextricably linked because color offers an instantaneous method for conveying meaning and message without words. These are the main colors of the brand, it should be used on every branding and marketing materials across the brand.

Pantone: 281C
CMYK: 100 / 93 / 33 / 32
RGB: 0 / 32 / 91
HEX: #00205B

Pantone: 158C
CMYK: 5 / 65 / 100 / 0
RGB: 232 / 119 / 34
HEX: #E87722

Pantone: 428C
CMYK: 24 / 16 / 17 / 0
RGB: 193 / 198 / 200
HEX: #C1C6C8

Brand Fonts

Helvetica or Neue is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica is a neo-grotesque or realist design, one influenced by the famous 19th-century typeface Akzidenz-Grotesk and other German and Swiss designs.

The brand needs to use this typeface across all media, digital or printed, and also the heading needs to have contrast sizes with its paragraph.